Over time inhabited lands are necessarily designated, defined and shaped by cultures of one kind or another. Seas and oceans have names and are often affected (negatively!) by human activities but generally speaking they are not marked or "owned" by particular cultures.
There was once a culture of seafarers which incorporated not only practical and technical knowledge and norms of behaviour – as today's somewhat attenuated version still does – but also folk wisdom and fanciful myths. This culture was essentially reactive: it was a coping culture, not a building culture. It was also essentially universal in that – for the most part at any rate – it transcended national and local preoccupations. (The life and works of the Polish sea captain-turned-writer, Joseph Conrad, provide ample evidence to support this last claim, I think.)
As I see it, then, the shoreline's fascination is enhanced by the fact that it lies between two worlds: the culturally-bounded and the culturally-unbounded (or universal).
Is some kind of deep memory at work here also? It wouldn't be surprising, given the central role that seaside (and lakeside) environments played in shaping the evolutionary development of our species.
Going much further back, rock pools, warmed by the sun, constituted a crucially important environment for the development of some of the earliest lifeforms on this planet. The first photosynthesizing organisms (cyanobacteria) appeared about 2.7 billion years ago in such environments.
This takes us well beyond any plausible "deep memory" hypothesis, of course, but a fascination with rock pools, and intertidal zones more generally, needs no such explanation. Factors such as natural – and perhaps intellectual – curiosity are at play here.
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